Audience Insights People-Based Marketing Personalization

Targeting Tips for September: How to Connect with Hockey Fans, Coffee Enthusiasts, Basketball Buffs, and Apartment Renters

Targeted advertising is about timing and relevance. By aligning campaigns with seasonal behaviors, you can connect with audiences when they’re most receptive. This drives better engagement and stronger results. As we step into September, it’s the perfect time to focus on four key audiences: Hockey Fans, Coffee Enthusiasts, Basketball Fans, and Apartment Renters. With colder […]

Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! Gear Up Your Marketing Campaigns for the Season

The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]

Connected TV Media People-Based Marketing Targeting

Tap Into Netflix’s Growing Audience with BRIDGE

We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]

Best Practices Seasonal Segments
holiday shopping, mall decorated for the holidays, people doing their holiday shopping

The Perfect Storm: Navigating the 2024 Holiday Season with Data-Driven Precision

As the 2024 holiday season approaches, marketers are gearing up for a unique set of challenges and opportunities. This year, the convergence of the Summer Olympics in Paris, a heated presidential election, and a shortened holiday shopping season has created a perfect storm that will significantly impact consumer behavior and spending. Here’s how you can […]

Business Data Media People-Based Marketing Technology
big tech's walled garden, yellow flowers emerging from the crack in a stone wall

Navigating the Challenges of Big Tech’s Walled Gardens

Big Tech companies are increasingly creating “walled gardens” — closed ecosystems that control user’s access to information. Google’s new AI search assistant is the latest example, designed to provide quick, summarized answers to search queries. While this feature improves the user experience, it also poses new challenges for businesses and marketers. What is Google’s AI […]

Audience Insights Connected TV Featured Seasonal Segments
football sitting on a football field, NFL marketing

From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE

As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]

Business Data News Privacy
wooden gravel placed against a white marble backdrop

New State Consumer Privacy Laws To Take Effect in 2024

Consumer privacy is a critical aspect of every marketer’s advertising strategy, and with new legislation on the horizon, businesses are facing significant changes. Starting this July, new state privacy laws in Vermont, Oregon, Texas, Montana, and Florida will introduce strict requirements for opt-in consent and place a greater emphasis on ethical data protection practices. In […]