Sitting at the crossroads of visibility, accessibility, and customer engagement, Search Engine Optimization (SEO) is a critical component of any digital marketing recipe. But how can businesses ensure their SEO strategy keeps pace with change while still propelling them forward? The first step is to get informed on the power SEO has over boosting traffic […]
It’s no secret that the tried-and-true strategy of casting a wide net in the hopes of reaching hordes of consumers is, quite frankly, outdated. Today, successful digital marketing campaigns rely on understanding actual people – their interests, demographics, and digital behaviors. This April, we’ve spotlighted four unique audience segments: rugged Outdoor Enthusiasts, admirable Small Business […]
Gone are the days of straightforward, transactional buying paths. Today’s connected consumer spends more time with media across devices and expects the brands they engage with to be present universally. In fact, the average U.S. household has 16 connected devices(eMarketer). A buyer’s journey in 2024 combines online research, social media, peer reviews, and seamless digital […]
Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, which will begin automatically restricting cookies by default. This change will impact the ability of advertisers to deliver targeted […]
March sets the tone for a vibrant year ahead, not just in terms of the changing seasons but also in the shifts of consumer attention, making this month the perfect time for marketers to capitalize on new and refreshing strategies to engage their audiences. We’ve highlighted four distinct audience segments that have the potential to […]
The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]
To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging actual people data to create a customized solution. The objective? To […]
Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]
When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]
Do you know who you’re targeting with your marketing efforts this month? At a time of year when users are online more than ever, it now becomes the marketer’s job to understand who their key audience is and to tailor their ads accordingly for the best possible results. That’s why we’ve compiled four featured audiences […]
