Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]
Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]
Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]
Are you looking for precision and performance in your advertising? Programmatic advertising is the answer. In just this year alone, programmatic digital display ads will make up for 91% of all US digital display ad spend. This digital strategy automates the process of buying and placing ads and simplifies the often complex task of reaching […]
Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]
In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]
In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success. Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]
Are you smarter than a computer? Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped. Adalytics reports that 80% of video ad […]
It’s no surprise that businesses need effective strategies to connect with their target audience in today’s digital age. With an abundance of advertising channels and the rise of ad fraud, it can be challenging to ensure that your message reaches real people who are genuinely interested in the product or service you are offering. This […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
