As the 2024 holiday season approaches, marketers are gearing up for a unique set of challenges and opportunities. This year, the convergence of the Summer Olympics in Paris, a heated presidential election, and a shortened holiday shopping season has created a perfect storm that will significantly impact consumer behavior and spending. Here’s how you can […]
Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long. Black Friday is big and full of noise. Now it is even bigger. Multiple brands, […]
Black Friday and Cyber Monday are coming. That’s great news for retailers, small business owners, car dealers, big brands, and just about anyone with a product to sell or a message to push. Marketers of all types anxiously await November 29th. But Black Friday and Cyber Monday are also full of noise and pressure. (Note: […]
Get the most out of your holiday emails. Bells are ringing, snow is falling – the holiday season must be upon us. This could only mean one thing: it’s time to start thinking about holiday emails. Your customers are bound to get bombarded with digital marketing through multiple channels, yet email marketing continues to deliver […]
