The ever-growing gap between ad exposure and tangible business outcomes has long been a tough challenge, with 74% of marketers reporting that they cannot measure or report how their marketing efforts directly impact their business. Most traditional metrics, like clicks and impressions, only offer a vague measure of success and are of little help. This […]
If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]
Marketer or not, everyone knows by now that data reigns supreme. It fuels our campaigns, shapes our strategies, drives businesses forward, and is relied on by 88% of marketers to enhance customer understanding. But still, a critical distinction is often muddied—the difference between marketing to actual, verified people and the ‘real’ people that other data […]
Sitting at the crossroads of visibility, accessibility, and customer engagement, Search Engine Optimization (SEO) is a critical component of any digital marketing recipe. But how can businesses ensure their SEO strategy keeps pace with change while still propelling them forward? The first step is to get informed on the power SEO has over boosting traffic […]
March sets the tone for a vibrant year ahead, not just in terms of the changing seasons but also in the shifts of consumer attention, making this month the perfect time for marketers to capitalize on new and refreshing strategies to engage their audiences. We’ve highlighted four distinct audience segments that have the potential to […]
The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]
To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging actual people data to create a customized solution. The objective? To […]
Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]
When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
