Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]
At Amazon’s re:Invent conference, BRIDGE was named as a trusted resource in database technology. Our collaboration with AWS Clean Rooms ML, ensures secure and quality data for unparalleled insights, so you’ll know your data’s in safe hands. As industry leaders in data quality, we take pride in our ability to help companies find their next […]
The 2024 election cycle is upon us. Political ad spending for 2024 is expected to surpass $10 billion, breaking all-time records. In an already competitive environment, political candidates need to act fast to find a marketing partner who can help them get their advertising campaigns in front of real voters. To help political advertisers maximize […]
In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]
Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]
It’s no surprise that businesses need effective strategies to connect with their target audience in today’s digital age. With an abundance of advertising channels and the rise of ad fraud, it can be challenging to ensure that your message reaches real people who are genuinely interested in the product or service you are offering. This […]
Effective Strategies for Marketing to Nurses and Healthcare Providers The current nursing crisis has brought about unprecedented challenges for healthcare organizations nationwide. Nearly one-third of nurses nationwide say they will likely leave nursing for another career following the burnout of the pandemic. As the demand for qualified nurses and healthcare providers continues to surge, healthcare […]
Paramus, New Jersey, April 17, 2023 — Bridge, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in B2B data. Alaris delivers next-level buyer intelligence and targeting to help B2B marketers deliver effective full-funnel buying experiences that drive revenue. The Alaris branded […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
