Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
What comes after cookies is more obvious than many ad tech companies would like to admit. IAB held its Tech Lab Summit earlier this month. These gatherings convene digital ad players for honest debate and discussion about big-picture tech challenges. And honest they were. IAB Tech Lab CEO Anthony Katsur has been sounding the warning […]
Rising above a new wave of data collection resulting in oceans of consumer information Back in the 80s, Rockwell and Michael Jackson had a massive hit with “Somebody’s Watching Me.” Oh, if they only knew what surveillance and data collection norms awaited us today. Maybe we could all land hit singles singing about our experiences? […]
Let’s get one thing straight about location tracking Privacy matters most when it comes to sensitive data Consumers could be forgiven for not being able to keep up with all the different ways scrupulous companies try to use their location data for profit. Or maybe they’ve just given up on caring. These days, every time […]
John Oliver released a well-researched expose on the seedy internet data economy. We believe the future is brighter than John thinks.
Is there such a thing as going too far to protect consumer privacy? Consumers themselves seem to think so. See why in our latest blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.
