In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
What most companies can’t get right Why you don’t know your customers as well as you’d like to If you visited a Radio Shack at any point in the 90s, you’ll recall the ritual of providing your complete contact info for every purchase. Buy a huge roof antenna? “Name, address, and phone number, please.” A […]
Is your data supply chain futureproof? Five musts for setting an ethical, enduring data strategy The tumbleweeds aren’t rolling through yet, but the days of Wild West-style approaches to digital advertising are numbered. What started as a gold rush ultimately turned into a race to the bottom. There was no shortage of data, no matter […]
The New Year is right around the corner, making it the perfect time to start planning your New Year’s marketing campaigns. We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠, that you can leverage in your next campaign. All of our data is timely, accurate, and complete so […]
It seems lately, Big Tech should have everything to fear, including fear itself. Regulators are coming for them. As are the press. Heck, they’re even coming for each other. They’ve got gazillions of dollars and endless resources, they’re going to be just fine. But hopefully, by now, one thing is clear: they will pivot at […]
The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]
Delivering personalized experiences to customers has become increasingly difficult leaving marketers frustrated at every turn. And it’s little wonder, with consumers more protective of their data, greater scrutiny by regulators, evolving and inconsistent privacy regulations, and changes by technology companies like Google and Apple. Although consumers have become cautious about sharing their data, research shows […]
Living In The Gray Data advancements are revealing campaign possibilities are so much greater in the gray As marketers, we like putting things in neat buckets. We segment, slice and split until we’ve gotten as granular as possible. Then we target like crazy. We market to businesses. We market to consumers. Sure, there’s plenty of […]
The winter holidays are just around the corner making it the perfect time to get your holiday campaigns started! We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠ , that you can leverage in your next campaign. All of our data is timely, accurate, and complete so you know exactly who you […]
The holiday season is right around the corner. This year’s retail sales are expected to grow between 6.5% and 8.2% to more than $4.33 trillion, a sign of increasing vaccination rates and businesses reopening. Now is the time to ensure your holiday campaigns are resonating with your customers. Focus on these channels to help elevate […]
