Don’t let Google control your cookieless destiny Suddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds of billions of dollars. And be beholden to you forever. (Mwa-ha-ha-ha-ha….) That’s the Google business model. I guess “Don’t be evil” just had a […]
Down with the middle man! Too many tolls on the path to publisher ad profits Why today’s $200B programmatic paradigm just doesn’t hold water There was a game we played as kids. A few lines would form and each person at the front would start with a full bucket of water. They’d dump it behind […]
Apple’s Not Your Friend. Apple latest to move goal posts in an unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the company’s latest efforts to thwart brand and consumer relationships. Uninstall Gmail and use OUR app. Google is sinister and wants to track you. But […]
Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is expected to make up for the shopping slack we saw in the previous year. Back to school spending is set to hit an all-time high […]
Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals took it as a sign to keep on raving. Two more years! That’s like, so long from now! Wooooohooooooo, cookies are the party that never stops! Thing is, the sun is coming […]
Follow these 4 Tips to Make the Most Out of Your Digital Ad Spend Digital ad spending in the US is expected to increase by more than 100% between 2019 and 2024. That’s $278.53 billion dollars being spent by marketers and brands around the country who are trying to deliver their crafted message to their […]
Will the real identity resolution providers please stand up? For years, companies calling themselves identity resolution providers have frolicked about like pigs in slop. They’ve built billion-dollar businesses on the back of a promise to match real humans to anonymous, cookie-based profiles. A noble feat to be sure. That is, if they were actually delivering […]
How Social Media Can Elevate Your Small Business Social media has paved the way for businesses to get their message across to new audiences. With over 3.2 billion users worldwide, it comes as no surprise that many businesses have turned to this digital marketing solution to reach new customers, increase sales, and drive online and […]
Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP is not a system of record, it’s a system of innovation.” This would help explain why for all of the value CDPs have introduced for […]
