Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update is no cause for alarm. The industry has seen lower-than-expected user participation in similar ‘do not track’ initiatives including GDPR and Apple’s most recent iOS […]
Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer. Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things? […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
Live sports are back and better than ever! Across the United States, there has been an increase in sports betting for live events held at casinos, sports arenas, and through consumers’ mobile devices. In fact, U.S. commercial gaming revenue in April grew more than 26 percent from April 2019, fueled by rising vaccination rates, an […]
Welcome to the final chapter of our Benefits of Advertising on TikTok series! In our last three chapters, we went over how advertising on TikTok can increase your brand awareness, drive sales and increase your revenue, as well as the use cases of different TikTok ad formats. In this final chapter, we’re going to show […]
Welcome back to our TikTok Benefits series! TikTok presents businesses with an innovative and exciting opportunity to drive engagement and to get creative for their brand. In our last two chapters, we went over two major benefits of TikTok: increased brand awareness and increased sales and revenue! We’ll now walk you through the different ad […]
Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people. At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]
It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]
Apple announced in their conference yesterday that the iOS 14.5 update will go into effect next week, sending many marketers and advertisers into panic mode. How can marketers and advertisers target consumers effectively once iOS 14.5 is implemented? Is there a better solution for companies to know that they are making the most for every […]
Welcome back to our TikTok advertising benefits series. In our last chapter, we discussed the first benefit that TikTok ads provide: brand exposure. In this chapter, we’re going to go over how TikTok ads can help increase your sales and drive revenue for your business! Ready to get started? Let’s dive in. Affordable and Easy […]
