As the digital advertising landscape evolves, the importance of understanding and mastering programmatic advertising continues to heighten. Relevant and personalized messaging at scale is the new standard, and Demand-Side Platforms (DSPs) are the tools that make this possible. In this blog post, we will demystify the complex world of programmatic advertising and equip you with […]
It’s a jungle out there. And for the modern agency, it’s adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: “Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is […]
On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to protect U.S. consumers and will help close the gap between where laws currently are and […]
Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, […]
Last week, we hosted a webinar on digital marketing metrics, and how we see the future of reporting shaking out. In short, we think there’s a problem with the current state of metrics, and offered what we see as some solutions. Let’s start with the problem(s). Only a quarter of ad spend ever hits real […]
Black Friday and Cyber Monday are coming. That’s great news for retailers, small business owners, car dealers, big brands, and just about anyone with a product to sell or a message to push. Marketers of all types anxiously await November 29th. But Black Friday and Cyber Monday are also full of noise and pressure. (Note: […]
Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your […]
Mobile app ad fraud is still a huge problem. PubMatic recently released its quarterly mobile index for Q2, 2019. Among the findings in the report: the mobile advertising ecosystem, although improving, still isn’t clean. The report referenced data from DoubleVerify, which in April said that impressions for mobile app sophisticated invalid traffic (SIVT) have doubled […]
Though there are many different ways to approach structuring your paid search account, one approach stands out from the rest: single-keyword ad groups. Previously, we’ve talked about what exactly paid search is, and the essentials of doing it the right way. Now, we’re going to focus on the single-keyword ad group strategy. In short, single […]
The metrics that digital marketers have to deal with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the story, none of these metrics actually tell you if a real person saw your message, engaged with it, and bought your product. Sure, old-school metrics serve a purpose — […]
