The display advertising world is expanding at a rate like no other sector. Display advertising offers the unique combination of the targeted reach, persistence, and technical support that can enhance your next marketing campaign.
Eight email marketing tips to maximize the success of holiday campaigns and avoid pitfalls with the potential to damage brand reputation.
As companies roll out the red carpet for their customers both online and off, how will your company rise above and get noticed? Here are some holiday marketing tips to make the most of this lucrative sales season.
As you begin to develop content for your Black Friday and Cyber Monday email marketing campaigns, remember to incorporate a mobile-friendly design.
Effective email marketing strategies allow a company to deliver offers, provide content, and build a rapport with their audience in order to keep their brand top of mind.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
How to adapt design trends for email creatives. Designing for multiple platforms (i.e. print, web, mobile, and email) can be a tricky feat. In order to launch successful campaigns, you need to ensure you are staying up to date with all the latest web design trends. Continue reading to learn what design trends are up […]
Worldwide sales of devices, from mobile phones and smartphones to tablets and PCs, will hit 2.6 billion units this year. One-third of those consumers now own one of each device. Consumers spend time on these devices, which gives advertisers and marketers opportunities to target the increasingly mobile consumer. Use cross-device targeting to secure the reach […]
Email marketers are only human. As a result, they have made a variety of different email mistakes when sending off an email campaign. Understanding how to respond to the inevitable email mistakes quickly and effectively will help your brand recover and come out on top.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.
