Streaming is in! People are officially swapping their traditional TVs for smart TVs and streaming devices to catch their favorite shows and movies. This shift opens up a world of possibilities for advertisers with Connected TV (CTV), transforming the way brands connect with audiences. CTV advertising lets brands reach viewers directly on their smart TVs […]
Do you want your ads seen by millions during the year’s biggest live sports events? Connected TV (CTV) is now a major player in the streaming world, and live sports are no exception. In recent years, CTV has grown rapidly. Now, 74% of marketers prefer CTV ads during live sports over traditional sponsorships. It’s clear […]
The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
The world is gearing up for the upcoming Summer Olympics, a celebration of sport and human potential that captivates billions. For marketers, this global event presents ample opportunities to reach actual people streaming the summer games. With the growing shift towards streaming services and Connected TV (CTV) platforms, there’s a new game at play. This […]
The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]
In recent years, the landscape of political advertising has witnessed a transformative shift, with Connected TV (CTV) emerging as a game-changing way to reach voters. As we approach the politically charged climate of 2024, the market for political ads on CTV platforms is poised to hit an astounding $16 million, showing how CTV has the […]
College football Saturdays are more than just a game day. They’re a cultural phenomenon that unites fans, sparks rivalries, and creates an electrifying atmosphere. As a digital marketer, capitalizing on the massive viewership and passionate fan base during college football Saturdays can provide an exceptional opportunity to enhance brand visibility and engagement. In this blog […]
It’s no surprise that businesses need effective strategies to connect with their target audience in today’s digital age. With an abundance of advertising channels and the rise of ad fraud, it can be challenging to ensure that your message reaches real people who are genuinely interested in the product or service you are offering. This […]
Why Marketers Need a Reliable Partner in the Era of Connected TV/OTT. Streaming has taken the lead as the preferred medium among Americans for accessing television content. This shift in media consumption has reflected a significant change in the industry and marketers now face a critical challenge – finding a reliable marketing partner. Businesses are […]
Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
