In the digitized world of clicks, impressions, and instant analytics, the advertising landscape has evolved to be agile, data-driven, and highly personalized. At the forefront of this evolution are demand-side platforms (DSPs), sophisticated software systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface. […]
Amid cost-sensitive environments, and with the pressure to justify every marketing dime spent, driving conversions through digital ads isn’t just an objective, it’s an indispensable metric of success. As digital platforms burgeon and consumer attention becomes increasingly fragmented, marketers must harness sophisticated tools to target audiences more effectively and allocate ad budgets efficiently. Enter demand-side […]
Welcome to our deep dive into the world of demand-side platforms, or DSPs. For those unfamiliar with the term, DSPs are automated buying platforms where advertisers can purchase digital ad inventory from publishers across the internet. These platforms bring efficiency, transparency, and flexibility to the digital advertising process, allowing advertisers to reach their target audience […]
In the constantly evolving world of digital advertising, Demand-Side Platforms (DSPs) have emerged as a powerful tool for marketers aiming to maximize the efficacy of their campaign performance. A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. By leveraging the […]
Demand-side platforms, or DSPs, are pivotal tools in the realm of digital advertising. They are automated, algorithm-driven software platforms that facilitate the buying of digital ad inventory from multiple ad exchanges through Real-Time Bidding (RTB). Over the years, DSPs have evolved and grown in intricacy, taking on a more dominant role in the digital advertising […]
Welcome to our comprehensive guide on demystifying DSPs, also known as Demand-Side Platforms. In the realm of digital marketing, DSPs play a pivotal role. They enable advertisers to purchase digital ad space across multiple sources through one interface, thereby enhancing marketing efficiency. DSPs empower advertisers to take charge of their ad bidding in real-time, offering […]
Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your […]
Mobile app ad fraud is still a huge problem. PubMatic recently released its quarterly mobile index for Q2, 2019. Among the findings in the report: the mobile advertising ecosystem, although improving, still isn’t clean. The report referenced data from DoubleVerify, which in April said that impressions for mobile app sophisticated invalid traffic (SIVT) have doubled […]
Though there are many different ways to approach structuring your paid search account, one approach stands out from the rest: single-keyword ad groups. Previously, we’ve talked about what exactly paid search is, and the essentials of doing it the right way. Now, we’re going to focus on the single-keyword ad group strategy. In short, single […]
The metrics that digital marketers have to deal with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the story, none of these metrics actually tell you if a real person saw your message, engaged with it, and bought your product. Sure, old-school metrics serve a purpose — […]