When it comes to digital marketing, businesses need to stay ahead of the curve if they want to thrive in the online space. Programmatic advertising, a transformative force, has redefined the paradigm of brand engagement with target audiences. In this in-depth exploration, we embark on an exhaustive journey into the future of digital marketing, unraveling […]
The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
