The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]
To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging actual people data to create a customized solution. The objective? To […]
The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]
Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]
When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]
In recent years, the landscape of political advertising has witnessed a transformative shift, with Connected TV (CTV) emerging as a game-changing way to reach voters. As we approach the politically charged climate of 2024, the market for political ads on CTV platforms is poised to hit an astounding $16 million, showing how CTV has the […]
Do you know who you’re targeting with your marketing efforts this month? At a time of year when users are online more than ever, it now becomes the marketer’s job to understand who their key audience is and to tailor their ads accordingly for the best possible results. That’s why we’ve compiled four featured audiences […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
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Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]
Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]