Looking from the inside out, we can all develop blindspots when attempting to assess how our own industry may become disrupted. Or how vulnerable our own businesses may be to this disruption. Peering in from the outside is often a lot easier. It became pretty clear Uber and Lyft were going to throw taxi markets […]
Don’t let Google control your cookieless destiny Suddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds of billions of dollars. And be beholden to you forever. (Mwa-ha-ha-ha-ha….) That’s the Google business model. I guess “Don’t be evil” just had a […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people. At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]
A conversation with Ilana Hendlish, Chief Revenue Officer This blog discusses a very important, industry-shattering topic: the death of the cookie. As many of us have seen in the news, Google announced that it will remove third-party cookies in their entirety and is creating a new way to build identity. This announcement caused a lot […]
5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this: You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents […]
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day is approaching fast. Anyone looking to market something — from gyms with summer specials to […]
The ability to attract and convert prospects into potential customers is paramount to the success of any business, in any day and age, but most especially now. This process, commonly known as lead generation, is an artful balance of strategy and execution. With the myriad of online avenues available, it’s crucial to have a clear […]
