The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
Why Marketers Need a Reliable Partner in the Era of Connected TV/OTT. Streaming has taken the lead as the preferred medium among Americans for accessing television content. This shift in media consumption has reflected a significant change in the industry and marketers now face a critical challenge – finding a reliable marketing partner. Businesses are […]
There is a monumental shift occurring in media consumption. As people stay home, marketers are looking for ways to get their messages to their customers — and to find new ones. Connected TV (CTV) & Over the Top (OTT) advertising are at the top of the list. Connected TV refers to the televisions used to […]
In the ever-evolving landscape of digital advertising, Connected TV (CTV) has emerged as a game-changer, offering advertisers a unique avenue to reach audiences in the comfort of their living rooms. With the rise of streaming services and smart TVs, advertisers now have the opportunity to connect with viewers in a more personalized and targeted way. […]
Connected TV (CTV) advertising has emerged as a powerful tool for marketers seeking to engage audiences in the digital era. With its growing popularity, optimizing your CTV strategy is essential to ensure maximum return on investment (ROI). In this blog post, we’ll explore key tips and best practices to help you make the most of […]
In the ever-evolving landscape of advertising, businesses face crucial decisions regarding the platforms they choose to promote their products or services. Traditional TV advertising has long been a staple in marketing strategies, but the rise of Connected TV (CTV) has introduced a new dimension to the advertising game. In this blog post, we’ll delve into […]
