If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]
Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising. The impending deprecation of third-party cookies, brought on by Google’s announcement that […]
Gone are the days of straightforward, transactional buying paths. Today’s connected consumer spends more time with media across devices and expects the brands they engage with to be present universally. In fact, the average U.S. household has 16 connected devices(eMarketer). A buyer’s journey in 2024 combines online research, social media, peer reviews, and seamless digital […]
Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, which will begin automatically restricting cookies by default. This change will impact the ability of advertisers to deliver targeted […]
March sets the tone for a vibrant year ahead, not just in terms of the changing seasons but also in the shifts of consumer attention, making this month the perfect time for marketers to capitalize on new and refreshing strategies to engage their audiences. We’ve highlighted four distinct audience segments that have the potential to […]
The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]
Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
The key to success in marketing lies in understanding your audience at the deepest level possible. Doing so means knowing the lives, habits, and interests of the actual individuals who make up your target audience. This marks the era of people-based marketing, a departure from traditional methods. No longer satisfied with one-size-fits-all strategies, marketers are […]
It’s that time of year again – back-to-school season is here! As a digital marketer, this can be an exciting opportunity to ace your advertisements and capture the attention of parents, teachers, and students shopping for supplies. This year, back-to-school spending is averaged at over $500 per child, and with inflation looming, parents and students […]
