Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
How to make sure you’re on the right side of CCPA to avoid expanding crosshairs It sorta came from out of nowhere. A well-known retailer was recently hit with a $1.2M fine for a CCPA data privacy violation. Media outlets reported the action as the first CCPA enforcement. Translation? There will be others. Hopefully, not […]
Why are you waiting to upgrade to a people-based marketing strategy? Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement. It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]
Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break. Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory. Just as these issues finally start to […]
Go ahead, slide into that inbox Oh, the things we would do as consumers to protect our email inboxes. We deftly formatted our email addresses when sharing online to avoid internet scrapers. We created second, third, and fourth accounts to keep our beloved primary inbox from getting filled with junk. We hit the unsubscribe button […]
What comes after cookies is more obvious than many ad tech companies would like to admit. IAB held its Tech Lab Summit earlier this month. These gatherings convene digital ad players for honest debate and discussion about big-picture tech challenges. And honest they were. IAB Tech Lab CEO Anthony Katsur has been sounding the warning […]
Rising above a new wave of data collection resulting in oceans of consumer information Back in the 80s, Rockwell and Michael Jackson had a massive hit with “Somebody’s Watching Me.” Oh, if they only knew what surveillance and data collection norms awaited us today. Maybe we could all land hit singles singing about our experiences? […]
Exploring pseudo-anonymized data performance woes and plotting a path ahead There’ve been experiments where monkeys are just as likely to make a good or bad stock pick as the experts. Could the same scenario be playing out when it comes to identifying a “targeted” audience for serving up digital ads? The answer is an emphatic […]
Let’s get one thing straight about location tracking Privacy matters most when it comes to sensitive data Consumers could be forgiven for not being able to keep up with all the different ways scrupulous companies try to use their location data for profit. Or maybe they’ve just given up on caring. These days, every time […]
