email case study Archives

_ Emily Day

BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging actual people data to create a customized solution. The objective? To […]

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Data Email Identity Resolution PII Targeting

_ Madison Dratch

Life In A Post iOS-15 World

Next era of email marketing about people, not tired metrics It’s time to stop treating humans like clicks and opens Think outside the email inbox. Hopefully that’s the message every marketer is taking away from Apple’s first shot at dismantling email marketing as we know it. (Social and other forms of mobile advertising aren’t far […]

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