Go ahead, slide into that inbox Oh, the things we would do as consumers to protect our email inboxes. We deftly formatted our email addresses when sharing online to avoid internet scrapers. We created second, third, and fourth accounts to keep our beloved primary inbox from getting filled with junk. We hit the unsubscribe button […]
Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update is no cause for alarm. The industry has seen lower-than-expected user participation in similar ‘do not track’ initiatives including GDPR and Apple’s most recent iOS […]
As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it […]
