Google recently made an announcement that has everyone talking: they might not be eliminating third-party cookies after all. This unexpected twist has left many wondering what it means for the future of online advertising with Google. Why the sudden change of heart? Does this mean all digital marketers can breathe a collective sigh of relief? […]
Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising. The impending deprecation of third-party cookies, brought on by Google’s announcement that […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
