Is there such a thing as going too far to protect consumer privacy? Consumers themselves seem to think so. See why in our latest blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Is your data supply chain futureproof? Five musts for setting an ethical, enduring data strategy The tumbleweeds aren’t rolling through yet, but the days of Wild West-style approaches to digital advertising are numbered. What started as a gold rush ultimately turned into a race to the bottom. There was no shortage of data, no matter […]
It seems lately, Big Tech should have everything to fear, including fear itself. Regulators are coming for them. As are the press. Heck, they’re even coming for each other. They’ve got gazillions of dollars and endless resources, they’re going to be just fine. But hopefully, by now, one thing is clear: they will pivot at […]
Living In The Gray Data advancements are revealing campaign possibilities are so much greater in the gray As marketers, we like putting things in neat buckets. We segment, slice and split until we’ve gotten as granular as possible. Then we target like crazy. We market to businesses. We market to consumers. Sure, there’s plenty of […]
The number of consumer data privacy bills increased from 2019 to 2020, with bills considered in at least 30 states and Puerto Rico. This is exemplary of how marketers are being forced to consider continually increasing restrictions regarding privacy each year. The need to reach customers in more personalized ways has continued to grow as […]
Don’t let Google control your cookieless destiny Suddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds of billions of dollars. And be beholden to you forever. (Mwa-ha-ha-ha-ha….) That’s the Google business model. I guess “Don’t be evil” just had a […]
