This is the latest edition of our “Big Ideas” newsletter, a monthly missive on the larger issues in the digital marketing industry. If you’d like to subscribe, click here. Hi all, “People-based marketing.” It’s a phrase that gets thrown around in our industry too much. Like such overused stalwarts as “holistic,” “disruptive,” and “synergistic,” “people-based […]
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the third time. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re in esteemed company. 2019 has been great so far, and the best is yet to come. Here […]
“People-based marketing” is a term that gets thrown around a lot in this industry. There are companies that tout themselves as being “people-based,” but in reality, they’re persona-based at best. They have users’ desktop cookies, and maybe their mobile IDs, but are unable to tie any of this back to actual people (the way you […]
Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running […]
“People-based marketing.” It’s one of those terms that gets tossed around too much. Much like “rebranding,” “organic growth,” and our all-time favorite, “synergy,” people-based marketing has been used so loosely that it threatens to become fodder for a Dilbert cartoon. The thing is, people-based marketing actually solves huge problems for anyone trying to sell a […]
Marketers have a problem. They’re not sure they’re talking to real people. This is an issue, as you can imagine. The inability to accurately track who your message is hitting across a litany of devices — the inability to know if your ads are even hitting real people (and not bots) — creates a host […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We hosted a free webinar this week. It was about moving metal. Perhaps this subject interests you. A key takeaway: car dealers can’t get too wrapped up in any one data point when […]
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day is approaching fast. Anyone looking to market something — from gyms with summer specials to […]
5G is going to be a big deal. It’s predicted that over 1.4 billion devices will be running on the fifth-generation network technology by 2025. According to PCMag, you’ll be seeing the first big 5G applications to pop up around 2021 or 2022. Before that, you’ll see wireless carriers mentioning 5G as they compete for […]
When it comes to digital marketing, businesses need to stay ahead of the curve if they want to thrive in the online space. Programmatic advertising, a transformative force, has redefined the paradigm of brand engagement with target audiences. In this in-depth exploration, we embark on an exhaustive journey into the future of digital marketing, unraveling […]
