As a business owner or marketer, safeguarding your brand’s reputation and utilizing high-quality audience data should be non-negotiable. Brand safe, data safe is a critical component that demands attention and careful integration into your marketing strategies. By taking small steps with the right strategies in place, brands can gain the trust of their customers while […]
Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising. Actually, it’s already begun and shows no signs of slowing. The U.S. political ad market is projected to reach $16 billion in 2024, doubling the $8 billion that was spent on political advertising during the 2020 presidential […]
If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]
Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]
Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]
Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year. Multichannel marketing includes the use of multiple digital channels to reach and engage with […]
In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success. Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]
The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]
