Brace yourselves—2024 is set to be a blockbuster year for political advertising. With a whopping $12.3 billion in projected spending, that’s already a 30% jump from the $9.6 billion shelled out during the 2020 election season. While traditional TV buys will still claim a big chunk of the budget, digital media is set to capture […]
Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising. Actually, it’s already begun and shows no signs of slowing. The U.S. political ad market is projected to reach $16 billion in 2024, doubling the $8 billion that was spent on political advertising during the 2020 presidential […]
The 2024 election cycle is upon us. Political ad spending for 2024 is expected to surpass $10 billion, breaking all-time records. In an already competitive environment, political candidates need to act fast to find a marketing partner who can help them get their advertising campaigns in front of real voters. To help political advertisers maximize […]
It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]
