PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
At Bridge, data quality is our differentiator, and our clients can attest to the high bar we continue to set. With this in mind, we are proud to partner with Truthset to support the ANA AIMM with its mission to validate the accuracy of multicultural data to power more accurate consumer interactions. Spanish speakers represent […]
People-based marketing is a data-driven approach to targeting and engaging with individual customers. It focuses on building personalized relationships with customers by using their behavior, preferences, and interests to tailor marketing efforts specifically for them. This type of marketing has emerged as a response to the saturation of traditional mass marketing methods. With the rise […]
In today’s digital age, data is at the heart of everything we do. It drives decisions, enhances strategies, and gives us valuable insights into consumer behavior. As a result, businesses have shifted their focus towards data-driven marketing to better understand their audience and personalize their approach. One particular aspect of data-driven marketing that has gained […]
People-based marketing is a powerful strategy that has transformed the advertising industry. It focuses on creating personalized experiences for consumers, based on their behavior, interests and preferences. By understanding and targeting individuals instead of broad demographics, people-based marketing allows businesses to reach the right audience with the right message at the right time. Traditionally, advertising […]
Today, we’re cutting through the buzz and diving straight into the world of People-based marketing – a strategy that’s turning heads for its remarkable Return on Investment (ROI). Let’s skip the jargon and get down to earth with practical strategies that can elevate your marketing game. Understanding People-Based Marketing People-based marketing isn’t rocket science. It’s […]
Welcome to the world of people-based marketing, where businesses are revolutionizing their strategies to connect with customers on a deeper level. In this article, we’ll explore how this approach is reshaping the marketing landscape and why it’s crucial for your business’s success. So, let’s dive in! Picture this: instead of targeting large demographics, people-based marketing […]
5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real […]
Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this: You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents […]
Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. […]
